Pakistan Goes Big for World Hepatitis Day
07/16/09 by: Raquel Jose
They have done such a good job and organised so many activities, it's hard to summarise it all in a post! I'll try to do them justice though...
So, in preparation for World Hepatitis Day, patient groups engaged with government departments and a number of companies on the activities they were planning and the results of these partnerships couldn't have been better:
- Free blood screening sites were set up for the general public
- Campaign billboards were placed in popular locations including roadsides and airports
- Public service messages were aired on local TV channels
- Talk shows about hepatitis and World Hepatitis Day were aired in radio stations including CityFM89, Pakistan's number 1 radio network
- The print and online media featured news on World Hepatitis Day; national celebrities lent their support to the campaign which helped generate impressive coverage. As a result, hundreds of thousands of people were reached!
- Campaign materials were produced in all major languages in Pakistan: Punjab, Pushto, Sindhi, English and Urdu
- Hepatitis awareness flyers were sent to 150,00 Bank Al Falah Ltd card holders
- Flyers were also sent to Karachi Arts Council's 4,000 members
And let's not forget my favourite aspect of their campaign: walking billboards - a great, unique and innovative way of reaching the general public. I absolutely loved their idea and hope to see more of it next year.
A big, actually, a massive well-done to everyone!
Pakistan | World hepatitis day

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